How /Seiðr works

01Getting started

1. Sign up with Google, or an email and password.
2. Basic details: say whether you run a brand or help brands, type your full name (it’s shown on everything you approve), say what you do in a sentence or two, then give your website and anything you already have. /Seiðr starts reading straight away.
3. How you work: whether you work with a team (Solo or Organisation for a brand; Solo or Agency if you help brands), and your role.
4. Choose your systems: which parts of the Brand Spine to build. Brand System is always first.
5. Confirm what was found: pages read, logo and colours, typography, layouts, copy, imagery and voice, most important first. Change anything that isn’t right.
6. Review your Brand Spine as it drafts card by card, ask the chat anything, then start making. Plans are offered once you’re in, not before.

02The Brand Spine

The Spine is four systems. Each is a stack of cards, one per section, reviewed in this order:

• Brand System: positioning, audiences, values, what you turn down. Approve it first; the others open from it.
• Voice System: personality, tone, words you use and never use, mechanics, taglines and key messages.
• Design System: colours (measured from your site), type, shape, components and pages.
• Content System: pillars, formats, channels and cadence. It opens once the Voice System is approved.

Reviewing a card

Each card drafts its open fields as you arrive, a few at a time: a field shows it’s being written, then fills in. On each card you can accept, edit inline, see alternatives, redraft with a note, skip for now, or ask the chat. Every value is labelled: found in your material, inferred, or confirmed by you. Where something needs proof and there isn’t any, it’s left for you rather than invented.

Approving

Approve each system at the end of its stack. Approving the Brand System realigns the other systems’ drafts to match. You can reopen and change an approved system later.

03Ideas, briefs and campaigns

Ideas is an inbox for anything worth making: add them, vote, park them, or turn one into a brief.

Briefs open already filled from your Spine: goal, audience, message, voice, offer, budget, dates, channels and deliverables. When a brief is approved, its deliverables become cards on the project’s board.

Campaigns shows every project with its brief: how many deliverables are done, the budget, the launch, what needs you, the timeline, the channel mix and who’s on it.

04Projects and boards

Each brand has projects, and each project has a board whose columns follow how marketing work moves:

Drag cards between columns. Open a card for its details, who it’s with, due and publish dates, notes, approvals, and its Publish and Visuals panels. Moving work to Scheduled or Live needs a role that can publish or approve. The Superview shows every board across your brands at once.

Link a board to Linear or Jira from the top of the board: every card gets an issue, issues come in as cards, and moves sync both ways.

05Create

Create has a maker for each kind of work: Website & app, Social posts, Copy & articles, Ad suite, Email, Decks, Print & events, Video and Images. Describe what you want, or pick a brief, and you get options to choose from (one for long pieces), in your brand’s look and voice. Save your pick to a card.

With a media tool connected (Runway, Higgsfield, Google Veo or ElevenLabs), the Video and Images makers, and each card’s Visuals panel, generate the actual images, video and voice-over. They’re kept in your account; the tool bills you directly.

06Review and approval

Cards in Internal review wait for your team; anyone with the approve permission approves them. Review collects everything waiting across your brands.

For clients, send a client review link for one card or a whole project. Clients see the work in your brand’s design, comment, ask for changes or approve, without an account. Links last 14 days and can be revoked.

07Publishing, calendar and delivery

1. Connect a channel in Connections: LinkedIn, Instagram, a Facebook Page or X.
2. Open a card, and in its Publish panel choose the channel and a time (Book) or Post now. The card moves to Scheduled.
3. It goes out on time, the card moves to Live, and its link and results come back to it.

Instagram posts need an image; make one in the card’s Visuals panel first. The Calendar shows what goes out when; Delivery lists approved work, with downloads for anything you post yourself.

08Results

Results shows what went out by month and channel, with reach and engagement from connected channels, refreshed every few hours. For channels that don’t report numbers, type them in. Send what worked to the Spine adds your best and weakest recent pieces to Evidence, so the next Content System draft learns from them.

09Automations

Set up a recipe in a few choices, for every brand or one:

• Brief to calendar: an approved brief’s deliverables are made and sent to your reviewer; each approved piece is booked on your channel.
• Review nudges and Monday digest: posts to Slack.
• Client review links: made and posted to Slack when work reaches Client review.
• Visuals for every post: your media tool makes each new post’s image.
• Approved goes live: approved work is published straight away.

Each run acts as the person who set it up, with their role, and logs every step under “What they did”. Switch any automation off or delete it at any time.

10Clients, vendors, finance and legal

• Clients: every client brand with its projects, boards and what’s waiting, in one view.
• Vendors: invite with a registration link for a project or brand; they add their details and documents, and you approve them.
• Finance: quotes, invoices (with a payment link from Razorpay, Stripe, PayPal, Paddle, Lemon Squeezy or Dodo Payments), vendor bills and purchase orders, with what’s late.
• Legal: contracts with their status and renewal dates, and usage rights with their expiry dates.
• People: job ads, onboarding packs and email signatures, in your voice.

11Team and roles

On Teams and Agency, invite people by role from Team & roles. Each role (for example Founder, Brand Lead, Content Manager, Account Manager) comes with sensible permissions and a seat band: Full, Maker or Contributor. Guests are free. Switch individual permissions on or off per person, and remove someone from the account there too. A paid subscription is re-priced when seats change, prorated.

12Plans, credits and billing

• Plan & usage shows your plan, this week’s and this month’s credits, brands, payments, and the controls to change or cancel.
• Credits are shared by the account. About a third of the month can be used each week; the week resets on Monday at 00:00 UTC.
• Credit packs add credits for a year. Auto top-up adds a pack when you run out and bills it on your next invoice, up to a monthly limit you set.
• On Solo Basic, pick one Pro feature a week to try until Monday.
• Cancel any time: you keep the plan until the period ends. See Refunds.

13Connections

There are two kinds:

• Reading your brand: each person connects their own accounts, read-only, from Evidence or onboarding.
• Tools the account shares: publishing channels (sign in), media tools, Linear, Jira and Slack (paste a key; it’s checked with the service before it’s saved). Your plan sets how many.

Keys and tokens are encrypted and never come back to the browser. Disconnect any time.

14Your data

Your data is stored in India and never used to train AI. Download your design tokens from the Design System page and your outputs from Delivery, ask us for a full copy of your data, and delete sources, brands or your whole account whenever you like (Profile → Delete account). The details are in the Privacy Policy.

15Getting help

The quickest way is the Contact form: pick what it’s about and it reaches the right person. A person replies, usually within one working day (Monday to Friday, 07:00–18:00 IST). To email us directly:

Grievances are acknowledged within 24 hours and resolved within 15 days. By post: Seidr Stack, No 60/5, 4th T Block, Jayanagar, Bengaluru 560041, Karnataka, India. Phone: +91 80 7300 7603.